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The hardest part of AI is marketing it.

Your product has AI. Your competitors have AI. Now the pressure’s on you to get the strategy right.

Stop the cascade before it stalls your strategy

Rising expectations from the CEO, CFO, and CIO are landing squarely on your shoulders. This is the pressure cascade. And without the right market intelligence and buyer insights, it doesn’t just slow momentum, it fractures strategy and execution. 

IDC helps marketing leaders turn this pressure into performance with the clarity, data, and direction to lead with confidence.

Get the eBook: Capitalizing on Tech Shifts IDC solutions Customer stories

Introducing the Chief Market Officer

Your role isn’t just evolving, it’s being redefined. Marketing leaders are becoming Chief Market Officers, strategically driving customer acquisition, aligning brand and revenue, and offering critical market insights to the C-suite. Embrace this expanded role and leverage the market intelligence you need to excel. 

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Leading through change: Capitalizing on growth in the AI technology shift

AI has changed your buyer, your strategy, and the expectations placed on you by your C-suite. At the same time, your product has evolved—AI is now core to your value proposition. But in a market crowded with similar claims, differentiation requires more than feature lists. Our eBook shows you how to recalibrate your go-to-market (GTM) strategy or realign execution using trusted technology intelligence. 

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Strategy vs. execution: Where are you now?

The AI technology shift is real, reshaping buyer behavior, C-suite expectations, and the pace of competition. However, not everyone starts from the same point. 

Some marketing leaders are still trying to define the right GTM strategy for a product infused with AI. Others have that strategy in place but are struggling to execute with precision. This is your moment to assess where you are and take the next step forward. 

Strategy-focused

Challenge: You’re under pressure to lead, but the path isn’t clear. You lack the buyer intelligence and market clarity to differentiate your AI-enabled solution confidently.

What you need: Credible market data, competitive benchmarks, and insight into what your buyers care about so you can build a strategy that leads.

Execution-focused

Challenge: You’ve built the framework, but traction is stalling. Your content isn’t landing. Sales and partners aren’t carrying the message. Conversion isn’t keeping up with the effort.

What you need: Sharper messaging, tighter alignment with sales, and the tools to turn intent into performance, at scale, and with urgency.

Explore How IDC Can Help

Explore IDC’s insight-led, actionable toolkit, designed specifically for marketing leaders navigating the AI technology shift. Empower your team and drive immediate results. 

Understand your buyers & market to craft a targeted growth strategy

  • Buyer persona intelligence for CIO and CTO roles, decision triggers, and influence mapping
  • Analyst-guided evaluations for message testing, market entry strategy, and product launch planning
  • Advisory for CMO-level planning and market insights regarding changing buyer behavior, AI impact, and how marketing is evolving
  • Marketing investment benchmarks report & planning guidance to optimize budget and resource allocation
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Create a differentiated GTM strategy, compelling messaging, & impactful content

  • Analyst-authored content to strengthen credibility and content strategy with expert takes on buyer or industry challenges
  • Analyst Q&A features to create timely, expert-led content that answers your buyers’ biggest questions
  • Strategic white paper content to position your brand as a trusted voice and communicate tech value
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Enable sales & partners to accelerate revenue generation

  • Analyst-led webcasts or virtual panels to boost authority and engage high-interest buyers
  • Sales conversation compact cards with buyer priorities and market trends to spark need-based conversations
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Real results from real marketing leaders

IDC’s strategic insights have helped enterprise marketing teams: 

How VMware Strengthened Market Position to Drive Results

Are shifting market dynamics making it challenging to position your product effectively?

See how IDC helped VMware conduct a business value analysis and develop an effective lead generation tool, enabling their Marketing team to clearly demonstrate ROI.

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How Expert Insights Sharpened Positioning and Accelerated Growth

Are shifting market dynamics causing you to rethink positioning and differentiate your value?

See how IDC helped a tech company leverage market intelligence and expertise to refine their go-to-market strategy and reach active buyers with informed, compelling narratives.

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How IDC Intelligence Positioned a Software Firm as a Thought Leader

Looking for a research-driven campaign to establish your company as a thought leader?

See how IDC helped one company leverage market intelligence and strategic guidance to identify growth areas, resulting in increased news stories, page views and social impressions.

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How Industry Insights Helped Engage Hard-to-Reach Buyers

Are you looking to adapt your go-to-market strategy to capitalize on tech shifts?

See how IDC helped a financial services company leverage market intelligence to fine-tune their messaging, sharpen their go-to-market approach, and engage buyers with confidence.

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How Market Intelligence Helped an Infrastructure Vendor Expand

Do you need deeper insights to understand new opportunities and stay ahead of the competition?

See how IDC helped one company leverage custom analytics and content marketing support to pinpoint and successfully engage its primary target audience.

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Ready to lead through the shift?

Your role has changed. Your strategy can, too. Let’s talk about how IDC helps marketing leaders turn pressure into performance. 

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